Top Schools for Master’s in Marketing in the United Kingdom

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Master’s in Marketing in the United Kingdom

Earning a Master’s in Marketing in the United Kingdom is a great idea if you are interested in the driving forces behind consumer behaviour. Marketing is the art of developing a bond between a company and consumers. This bond is fostered through various advertisements, and a strong emphasis is placed on convincing customers to purchase a product or service. In modern times, a heavy emphasis will be placed on technology and online marketing. For most students, this degree can be earned in two years, depending on enrollment status. After earning this degree, students can either enter the workforce or pursue doctoral studies.

What is a Master’s in Marketing

A Master’s in Marketing degree will help students understand the important of communication between consumers and businesses. Students will learn how to identify specific target audiences while attempting to appeal to all consumers. Marketing students will learn how to use statistics and other mathematical formulas to predict consumer behaviour. Throughout the programme, you will probably engage in the following activities at some point in time.

  • Attend lectures and seminars taught by leading marketing professors.
  • Take courses in market segmentation, market analysis, economics and campaign creation.
  • Write a thesis or dissertation prior to graduation.
  • Apply to internships or shadow marketing professionals.

If you are allowed to apply for an internship, you will have the opportunity to gain real-world marketing experience. This will look great on your resume, and boost your chances of getting hired after graduation. You may also be required to take courses in management, finance and accounting as well.

What Are the Benefits of Getting a Master’s in Marketing in the United Kingdom?

After obtaining your marketing degree, you will reap a vast array of benefits. Some of these benefits are professional, while others will contribute to personal satisfaction. If you are wondering about potential benefits, take a look at the list below.

  • The UK is home to many of the world’s best graduate marketing programmes. If you elect to study in this country, you will have access to a top-notch marketing education.
  • If you intend to pursue postgraduate studies, you will need to earn a master’s first. This master’s programme will equip you with the study and research skills you need to succeed in a doctoral programme.
  • The economy and job market in the UK are relatively stable and healthy. This means that you will have access to a wide variety of jobs in a plethora of industries. The healthy job market can also make finding employment significantly easier.
  • Studies show a strong correlation between income and education levels. Simply put, the more you know, the more you can earn during your lifetime.

These benefits are general, and the ones you encounter may vary. The area you choose to work in and your professional performance will also have a major bearing on your career. If you choose to work outside the UK, you may not reap the same benefits.

What Kind of Career Can You Expect With a Master’s in Marketing?

Most students choose to work in the marketing industry after they earn this particular degree. Many assume roles as marketing executives at firms and companies around the world. These individuals help identify and target consumers in order to increase revenue. They frequently utilise television, internet sites, radio stations and other media avenues to increase customer awareness of a particular product or service. They use studies and statistics to understand the behaviour of consumers and the economy. Some marketing professionals specialise in marketing solely to businesses, while others market directly to consumers.

Marketing researchers employ complex mathematical formulas in order to predict and understand consumer behaviour at a deeper level. These individuals design studies and interpret the research of other marketing professionals. They may even use data to help companies decide on an acceptable price for its products or services. This career requires individuals to have a strong understanding of advanced mathematical concepts.

Professionals involved in branding help companies reach customers by creating a singular, effective marketing style and philosophy. They help organisations design logos and create slogans that will encourage consumers to purchase their products. Branding is considered to be one of the most important jobs in the marketing industry. Other potential career paths include:

  • Direct Marketing
  • Online Advertising
  • Mass Communication

If earning a Master’s in Marketing in the UK sounds interesting to you, find a degree programme that fits your needs and apply today.

University of Birmingham

Birmingham, United Kingdom

  • 75SchoolApply Rank
  • USD 17,061Average Tuition
  • 70%Acceptance Rate

The University of Birmingham is located in the heart of England with campuses in the Edgbaston and Selly Oak areas of the city of Birmingham. Birmingham University offers over 350 different courses in its undergraduate program; 400 postgraduate taught courses; 140 research courses and 450 PhD opportunities....

University of Buckingham

Buckingham, United Kingdom

  • 89SchoolApply Rank
  • USD 19,321Average Tuition
  • 0Acceptance Rate

The University of Buckingham (UB) is one of UK’S oldest private universities located in the city of Buckingham, England. Through its 14 academic schools, the university offers master’s programs in a wide variety of disciplines....

Cardiff Metropolitan University

Cardiff, United Kingdom

  • 90SchoolApply Rank
  • USD 16,716Average Tuition
  • 0Acceptance Rate

Cardiff Metropolitan University (Cardiff Met) is a UK public Institution with two central campuses located in Llandaff and Cyncoed in Wales, United Kingdom. Through its 6 academic schools, the university offers master’s programs in a wide range of disciplines....

University of Gloucestershire

Cheltenham, United Kingdom

  • 105SchoolApply Rank
  • USD 17,415Average Tuition
  • 0Acceptance Rate

University of Gloucestershire (Gloucestershire) has multiple campuses across Gloucestershire and Cheltenham, United Kingdom. Students at Gloucestershire are offered a wide range of master’s degree programs through its 8 academic schools, including: School of Art and Design; School of Liberal and Performing Arts; School of Natural and Social Sciences; and the School of Media....

University of Chester

Chester, United Kingdom

  • 118SchoolApply Rank
  • USD 14,563Average Tuition
  • 65%Acceptance Rate

The University of Chester is one of the oldest universities in the UK. Founded in 1839, it is a public university situated in Chester, England. The University has dedicated faculties, through which it delivers master’s degree programs to local and international students. ...

Bath Spa University

Bath, United Kingdom

  • 124SchoolApply Rank
  • USD 16,869Average Tuition
  • 89%Acceptance Rate

Bath Spa University (Bath Spa) has campuses located in Newton Park and Sion Hill, Bath, United Kingdom. Bath Spa also has a campus located in the market town of Corsham. Bath Spa offers over a 100 master’s degree programs across its 4 academic schools, namely: Bath Business School; Bath School of Art and Design; College of Liberal Arts; and the Institute for Education....

University of East Anglia

Norwich, United Kingdom

  • 176SchoolApply Rank
  • USD 19,254Average Tuition
  • 0Acceptance Rate

University of East Anglia, established in 1963, is a modern research-intensive University located in Norwich in England, UK. The University offers a number of master's degree programs through its four faculties of Arts & Humanities, Medicine & Health Sciences, Science and Social Sciences....

University of Dundee

Dundee, United Kingdom

  • 177SchoolApply Rank
  • USD 19,964Average Tuition
  • 80%Acceptance Rate

The University of Dundee (DU) is a public research university located in the city of Dundee, Scotland. The University has dedicated faculties through which it delivers master's degree programs to both local and international students ...

Queen's University Belfast

Belfast, United Kingdom

  • 178SchoolApply Rank
  • USD 17,553Average Tuition
  • 0Acceptance Rate

Queen's University Belfast (Queen's) is a public institution located along the University Road in Belfast, Northern Ireland, UK. Queen's offers a wide range of master's degree programs across its three academic faculties namely: Arts, Humanities and Social Sciences; Engineering and Physical Sciences; and Medicine, Health and Life Sciences....

Anglia Ruskin University

Cambridge, United Kingdom

  • 251SchoolApply Rank
  • USD 17,998Average Tuition
  • 0Acceptance Rate

Anglia Ruskin University (ARU) has 4 campuses located in Cambridge, London, Chelmsford and Peterborough, United Kingdom. ARU offers over a 100 master’s degree programs across its 4 academic faculties, namely: Arts, Law and Social Sciences; Health, Social Care and Education; Science and Technology; Medical Science; and the Lord Ashcroft International Business School. ...