Master’s in Marketing

Master’s in Marketing

Master degree programs in Marketing offer comprehensive and innovative approaches to marketing analytics in a variety of contexts. The curriculum imparts valuable skills in market research and analytics in many segments of business. Students study topics such as probability and statistics, marketing models and mathematical methods. They may also study specialised subjects that focus on particular areas of marketing such as pricing strategy and digital marketing. This program enables graduates to add value to many types of businesses through accurate market analysis and forecasting.

What Is a Master’s in Marketing?

Business schools throughout the world offer competitive Master’s in Marketing programs for students who wish to specialise in marketing analytics. The curriculum includes the intense study of various topics in mathematics and statistics that are used to create models for market behaviours. Students may also study particular types of marketing or specific industries based on their interests and professional goals. Mathematical subjects that are essential to this degree program include:

  • Multivariate Statistics
  • Marketing Models in Marketing
  • Bayesian Models and Computation

The curriculum will usually also include a rigorously scientific approach to studying markets. Courses may consist of:

  • Experimental Design for Behavioural Research
  • Marketing Science
  • Behavioural Decision Research
  • Consumer Behaviour

Students also take courses that examine the various types of marketing strategies and their impact on the intended audience, including:

  • Pricing Strategies
  • Digital Marketing
  • Organic Revenue Growth
  • Social Media Marketing
  • Mass Media and Marketing
  • Human Factors Design
  • Data Mining
  • Survey Design

Students may also take relevant courses offered by the school’s MBA program and departments such as psychology, anthropology, sociology and applied statistics. The Master’s in Marketing usually takes about one year to complete and often includes practical experiences such as business internships or research assistant opportunities.

What Are the Benefits of Getting a Master’s in Marketing?

A Master’s in Marketing provides a rigorous education in applied statistics, scientific methods and market research and analysis. Students gain analytical reasoning and statistical analysis skills that can add value in a variety of settings. The curriculum also imparts knowledge about behavioural psychology, research and data gathering and analysis methods that have wide applications beyond the marketing sphere. Students also improve their writing skills and master the art of organising information clearly and effectively.

What Kind of Career Can You Expect With a Master’s in Marketing?

Earning a Master’s in Marketing can qualify graduates for higher-level positions in marketing analytics. Some types of positions include:

  • Corporate marketing manager
  • Marketing strategist
  • Marketing agency manager

Marketing analysts may work for a variety of employers, such as:

  • Marketing agencies
  • Advertising firms
  • Publishers
  • Corporate retailers
  • Industrial manufacturers
  • Government agencies
  • Insurance companies

Their jobs typically entail a combination of data gathering, analysis and strategic development. They may design customer surveys, develop analytical algorithms and evaluate the probability of success of particular marketing campaign.

Some graduates go on to work for research companies, policy groups and data corporations. The strong statistical and mathematical component of the Master’s in Marketing program enables graduates to obtain positions in advanced research or research team management.