Master’s in Marketing

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Master’s in Marketing

Master degree programs in Marketing offer comprehensive and innovative approaches to marketing analytics in a variety of contexts. The curriculum imparts valuable skills in market research and analytics in many segments of business. Students study topics such as probability and statistics, marketing models and mathematical methods. They may also study specialised subjects that focus on particular areas of marketing such as pricing strategy and digital marketing. This program enables graduates to add value to many types of businesses through accurate market analysis and forecasting.

What Is a Master’s in Marketing?

Business schools throughout the world offer competitive Master’s in Marketing programs for students who wish to specialise in marketing analytics. The curriculum includes the intense study of various topics in mathematics and statistics that are used to create models for market behaviours. Students may also study particular types of marketing or specific industries based on their interests and professional goals. Mathematical subjects that are essential to this degree program include:

  • Multivariate Statistics
  • Marketing Models in Marketing
  • Bayesian Models and Computation

The curriculum will usually also include a rigorously scientific approach to studying markets. Courses may consist of:

  • Experimental Design for Behavioural Research
  • Marketing Science
  • Behavioural Decision Research
  • Consumer Behaviour

Students also take courses that examine the various types of marketing strategies and their impact on the intended audience, including:

  • Pricing Strategies
  • Digital Marketing
  • Organic Revenue Growth
  • Social Media Marketing
  • Mass Media and Marketing
  • Human Factors Design
  • Data Mining
  • Survey Design

Students may also take relevant courses offered by the school’s MBA program and departments such as psychology, anthropology, sociology and applied statistics. The Master’s in Marketing usually takes about one year to complete and often includes practical experiences such as business internships or research assistant opportunities.

What Are the Benefits of Getting a Master’s in Marketing?

A Master’s in Marketing provides a rigorous education in applied statistics, scientific methods and market research and analysis. Students gain analytical reasoning and statistical analysis skills that can add value in a variety of settings. The curriculum also imparts knowledge about behavioural psychology, research and data gathering and analysis methods that have wide applications beyond the marketing sphere. Students also improve their writing skills and master the art of organising information clearly and effectively.

What Kind of Career Can You Expect With a Master’s in Marketing?

Earning a Master’s in Marketing can qualify graduates for higher-level positions in marketing analytics. Some types of positions include:

  • Corporate marketing manager
  • Marketing strategist
  • Marketing agency manager

Marketing analysts may work for a variety of employers, such as:

  • Marketing agencies
  • Advertising firms
  • Publishers
  • Corporate retailers
  • Industrial manufacturers
  • Government agencies
  • Insurance companies

Their jobs typically entail a combination of data gathering, analysis and strategic development. They may design customer surveys, develop analytical algorithms and evaluate the probability of success of particular marketing campaign.


Some graduates go on to work for research companies, policy groups and data corporations. The strong statistical and mathematical component of the Master’s in Marketing program enables graduates to obtain positions in advanced research or research team management.

University of Southampton

Southampton, United Kingdom

  • 73SchoolApply Rank
  • USD 25,533Average Tuition
  • 0Acceptance Rate

University of Southampton (Southampton) is a public institution located along the University Road in Southampton, United Kingdom. Southampton offers a wide range of master's degree programs across its five academic faculties namely: Arts and Humanities; Engineering and Physical Sciences; Environmental and Life Sciences; Medicine; and Social Sciences....

University of Buckingham

Buckingham, United Kingdom

  • 93SchoolApply Rank
  • USD 19,512Average Tuition
  • 0Acceptance Rate

The University of Buckingham (UB) is one of UK’S oldest private universities located in the city of Buckingham, England. Through its 14 academic schools, the university offers master’s programs in a wide variety of disciplines....

Cardiff Metropolitan University

Cardiff, United Kingdom

  • 95SchoolApply Rank
  • USD 16,688Average Tuition
  • 0Acceptance Rate

Cardiff Metropolitan University (Cardiff Met) is a UK public Institution with two central campuses located in Llandaff and Cyncoed in Wales, United Kingdom. Through its 6 academic schools, the university offers master’s programs in a wide range of disciplines....

University of Gloucestershire

Cheltenham, United Kingdom

  • 108SchoolApply Rank
  • USD 18,271Average Tuition
  • 0Acceptance Rate

University of Gloucestershire (Gloucestershire) has multiple campuses across Gloucestershire and Cheltenham, United Kingdom. Students at Gloucestershire are offered a wide range of master’s degree programs through its 8 academic schools, including: School of Art and Design; School of Liberal and Performing Arts; School of Natural and Social Sciences; and the School of Media....

Trinity College Dublin

Dublin 2, Ireland

  • 118SchoolApply Rank
  • USD 15,283Average Tuition
  • 0Acceptance Rate

The Trinity College Dublin (TCD) is located in Dublin, Ireland. Situated in the multicultural European Capital, TCD offers undergraduate courses in a wide range of disciplines that come under the faculties of Arts, Humanities and Social Sciences; Engineering, Mathematics and Science; and Health Sciences. ...

University of Liverpool

Liverpool, United Kingdom

  • 119SchoolApply Rank
  • USD 24,390Average Tuition
  • 0Acceptance Rate

University of Liverpool, established in 1881, is a multicultural, research-intensive University located in the city of Liverpool in England, UK. The University offers a number of master's degree programs from its various departments and schools including Arts, Dentistry, Communication & Media and Law....

University of Chester

Chester, United Kingdom

  • 125SchoolApply Rank
  • USD 15,404Average Tuition
  • 65%Acceptance Rate

The University of Chester is one of the oldest universities in the UK. Founded in 1839, it is a public university situated in Chester, England. The University has dedicated faculties, through which it delivers master’s degree programs to local and international students. ...

Bath Spa University

Bath, United Kingdom

  • 131SchoolApply Rank
  • USD 17,770Average Tuition
  • 89%Acceptance Rate

Bath Spa University (Bath Spa) has campuses located in Newton Park and Sion Hill, Bath, United Kingdom. Bath Spa also has a campus located in the market town of Corsham. Bath Spa offers over a 100 master’s degree programs across its 4 academic schools, namely: Bath Business School; Bath School of Art and Design; College of Liberal Arts; and the Institute for Education....

York St John University

York, United Kingdom

  • 161SchoolApply Rank
  • USD 15,936Average Tuition
  • 0Acceptance Rate

York St John University (York St John) is a public university located along Lord Mayor's Walk in York, England, UK. York St John offers a wide range of master's degree programs across its nine academic schools including: Art, Design and Computer Science; Education; Health Sciences; Humanities, Religion and Philosophy; and Sport....

Queen's University Belfast

Belfast, United Kingdom

  • 169SchoolApply Rank
  • USD 17,953Average Tuition
  • 0Acceptance Rate

Queen's University Belfast (Queen's) is a public institution located along the University Road in Belfast, Northern Ireland, UK. Queen's offers a wide range of master's degree programs across its three academic faculties namely: Arts, Humanities and Social Sciences; Engineering and Physical Sciences; and Medicine, Health and Life Sciences....

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