Bachelor’s in Public Relations

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Bachelor’s in Public Relations

A Bachelor’s in Public Relations is a degree program for students who are interested in the intersection of communications, management, media and marketing. These areas all convene in the coursework and job description of a public relations specialist. The degree program, which is offered at many universities, equips students with the knowledge needed to forge a career in the field. You can expect to graduate from such a program with a thorough understanding of the aforementioned subjects.

What is a Bachelor’s in Public Relations?

A Bachelor’s in Public Relations is a degree encompassing coursework in principles of media and communications. These areas compose a substantive portion of the program’s focus and coursework, in addition to other topics that are covered. Examples of some courses that you may encounter in the degree include:

  • Principles of Journalism.
  • Ethics in Communications.
  • Media Management and Manipulation.
  • Image Development.
  • Marking in the Press.

These are just a few of the classes that impart the knowledge fundamental to public relations. Skills such as communication, client relationship management and journalism are all imparted through core coursework.

What Are the Benefits of Earning a Bachelor’s in Public Relations?

A Bachelor’s in Public Relations offers students a number of unique benefits. The comprehensive knowledge of the PR industry and its inner workings gives job seekers a leg up in landing related positions. There are a number of advantages that reach beyond career perks, though. Some of the other benefits of a Bachelor’s in Public Relations include:

  • Take advantage of opportunities to enroll in internships at journalism and PR-related job sites.
  • Develop stellar communication skills for use in PR or any other field.
  • Practice ability to work and perform in a fast-paced environment.
  • Become familiar with the demands of the industry and the strategies for meeting those demands.
  • Enjoy career prospects with higher salary potential than you may have without a Bachelor’s in Public Relations.

There are a range of ways this degree can benefit students in their pursuit of a PR career. The skills and knowledge serve graduates well, both professionally and academically.

What Kind of Career Can You Expect With a Bachelor’s in Public Relations?

There are a range of career opportunities to choose from with a Bachelor’s in Public Relations.  Work setting may range from a one-on-one assignment with a single client, to a role in a major media organization. No matter where you find work, though, the skills developed throughout the degree program will be essential in your professional endeavors.

One of the most sought-after positions for PR students is that of a publicist. As a publicist, some of your job duties include:

  • Manage public image of clients.
  • Coordinate events to bolster image.
  • Secure positive coverage in the press.
  • Partner with clients strategically.
  • Develop plan to improve press of clients.
  • Address controversies involving clients.

These duties entail many of the primary concepts covered in a Bachelor’s in Public Relations coursework.

Many schools across the US, UK and around the world offer Bachelor’s in Public Relations programs to students. If you’re ready to jumpstart your own PR career, look for the school and program that meets your needs.

Cardiff Metropolitan University

Cardiff, United Kingdom

  • 114SchoolApply Rank
  • USD 15,831Average Tuition
  • 80%Acceptance Rate

Cardiff Metropolitan University (Cardiff Met) is a UK public Institution with two central campuses located in Llandaff and Cyncoed in Wales, United Kingdom. Through its 6 academic schools, the university offers bachelor’s programs in a wide range of disciplines. ...

Suffolk University

Boston, United States

  • 238SchoolApply Rank
  • USD 52,644Average Tuition
  • 84%Acceptance Rate

Suffolk University is a private, non-sectarian, non-profit research university located in Boston, Massachusetts, United States. The university offers bachelor’s degree programs through its academic schools....

Duquesne University

Pittsburgh, United States

  • 249SchoolApply Rank
  • USD 36,394Average Tuition
  • 73%Acceptance Rate

Duquesne University is a private non-profit university situated in Pittsburgh, Pennsylvania, United States. Through its nine schools, Duquesne offers a wide variety of Bachelor's degree programs....

Western University - Canada

London, Canada

  • 259SchoolApply Rank
  • USD 20,172Average Tuition
  • 0Acceptance Rate

Western University Canada is a diverse research University located in the town of London in Ontario, Canada. The University offers a number of bachelor's degree programs through faculties including Medicine, Engineering, Law, Education and Business....

University of South Florida

Tampa, United States

  • 288SchoolApply Rank
  • USD 32,024Average Tuition
  • 53%Acceptance Rate

The University of South Florida (USF) is a public research university located in Tampa, Florida, United States. The university offers a good number of bachelor’s degree programs through its academic schools....

American University

Washington, United States

  • 297SchoolApply Rank
  • USD 43,103Average Tuition
  • 45.8%Acceptance Rate

American University (AU), is a student-centered research institution in Washington DC, USA. The institution offers a wide range of bachelor’s degree programs through its eight schools of Arts & Sciences, Business, Communication, Education, International Service, Professional & Extended Studies, Public Affairs and Law....

Eastern Michigan University

Ypsilanti, United States

  • 329SchoolApply Rank
  • USD 24,622Average Tuition
  • 68%Acceptance Rate

Eastern Michigan University (EMU) is a learning and research institute in Ypsilanti, Michigan, USA. Students can choose from over 200 bachelor’s degree programs at EMU....

Western Washington University

Bellingham, United States

  • 362SchoolApply Rank
  • USD 35,588Average Tuition
  • 85%Acceptance Rate

Western Washington University (WWU) is a public institution located in Bellingham, Washington. WWU offers a wide range of bachelor's degree programs through its seven colleges namely: College of Business and Economics, Fine and Performing Arts, Humanities and Social Sciences, Science and Engineering; Fairhaven College of Interdisciplinary Studies; Huxley College of the Environment; and Woodring College of Education....

University of South Carolina

Columbia, United States

  • 369SchoolApply Rank
  • USD 30,300Average Tuition
  • 65.2%Acceptance Rate

University of South Carolina (USC) is an American Public University founded in 1801. The university’s primary campus is located in Columbia, South Carolina, and it has dedicated faculties through which it offers bachelor’s degree courses....

West Virginia University

Morgantown, United States

  • 442SchoolApply Rank
  • USD 32,482Average Tuition
  • 86%Acceptance Rate

West Virginia University (WVU) is a public institution with its main campus located in Morgantown, and other campuses in Beckley and Keyser, West Virginia, U.S.A. WVU offers a wide range of bachelor's degree programs through its 14 academic colleges and schools including: Eberly College of Arts and Sciences, Benjamin M. Statler College of Engineering and Mineral Resources, WVU College of Law, and Reed College of Media....

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