Bachelor’s in Marketing

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Bachelor’s in Marketing

A Bachelor’s in Marketing gives students the knowledge and technical abilities to pursue work in fields such as advertising and sales. The degree itself is multifaceted and entails study that spans a range of fields. Students may, for example, take courses in psychology and writing. Courses like these sharpen students’ understanding of consumers, and their ability to communicate to them. Typically, you can select a certain focus to guide your studies. Alternately, you may choose to maintain a generalized course of study and focus on the core coursework of the degree.

What is a Bachelor’s in Marketing?

A Bachelor’s in Marketing is a diploma which provides students with a foundational understanding of marketing and its related concepts. This understanding and accompanying practice prep students for a range of careers in and out of the marketing sector. Some examples of the courses you might find in the program include:

  • Sales Strategies.
  • Principles of Marketing.
  • Advertisements in Media.
  • Advanced Marketing Techniques.
  • Psychology of Consumerism.

These classes offer students essential knowledge and skills for taking on positions in a number of marketing-related business roles. Through core curriculum, you can gain an understanding of the principles that truly drive marketing.


What Are the Benefits of Earning a Bachelor’s in Marketing?

A Bachelor’s in Marketing can provide you with the essential knowledge and skills needed to succeed in sectors such as advertising, and sales management. The benefits surpass the career opportunities, though. Students can also enjoy the value and insight their skills bring to the table and the chance to share important products with consumers. Some of the other benefits you may enjoy include the following:

  • Internships in sales and marketing offer the opportunity to put skills learned in the classroom to practice.
  • Studying marketing exposes students to a range of disciplines that can be valuable professionally and academically.
  • A degree can qualify you for higher level and higher-paying positions.
  • If you wish to continue your studies, a Bachelor’s in Marketing satisfies prerequisites for a graduate program.
  • The sales and communication skills imparted throughout the degree are in-demand.

Marketing acquaints students with a range of concepts and disciplines that are beneficial to nearly any career path chosen.

What Kind of Career Can You Expect With a Bachelor’s in Marketing?

Graduating with a Bachelor’s in Marketing opens up a world of opportunities for jobs. Many graduates accept mid-level positions in marketing and related fields. Those who selected a specialization can seek jobs in their preferred area.

Those with generalized degrees, however, may be candidates for positions such as marketing manager, lead sales manager and advertising development assistant. Job duties for marketing and lead sales management positions may include:

  • Seek insight into market demographic.
  • Develop techniques to reach intended customers.
  • Gauge success of marketing efforts.
  • Train others in sales and marketing techniques.

The classes in a Bachelor’s in Marketing impart many of the skills required for these and similar positions in the field.

Countless universities around the world have Bachelor’s in Marketing programs for you to enroll in. Do your research, and find the best program for you.

Manchester University

North Manchester, United States

  • 25SchoolApply Rank
  • USD 31,500Average Tuition
  • 62%Acceptance Rate

Manchester University (Manchester) is a private university with campuses located in North Manchester and Fort Wayne in Indiana, United States. Manchester offers a wide range of bachelor’s degree programs through 4 academic colleges, namely: College of Pharmacy, Natural and Health Sciences; College of Arts and Humanities; College of Education and Social Sciences; and the College of Business....

Liverpool Hope University

Liverpool, United Kingdom

  • 98SchoolApply Rank
  • USD 14,725Average Tuition
  • 30%Acceptance Rate

Liverpool Hope University, located in Liverpool, UK offers a number of bachelor's degree programs through its faculties of Arts & Humanities, Education and Science....

University of West London

London, United Kingdom

  • 137SchoolApply Rank
  • USD 13,626Average Tuition
  • 0Acceptance Rate

University of West London with campuses in Ealing and Brentford in London, UK offers undergraduate and postgraduate studies through its eight schools: the London School of Film, Media & Design; Claude Littner Business School; School of Computing and Engineering; London College of Hospitality and Tourism; Ealing Law School; London College of Music; College of Nursing, Midwifery and Healthcare; School of Psychology, Social Care and Human Sciences....

Trinity College Dublin

Dublin, Ireland

  • 141SchoolApply Rank
  • USD 25,693Average Tuition
  • 0Acceptance Rate

The Trinity College Dublin (TCD) is located in Dublin, Ireland. Situated in the multicultural European Capital, TCD offers undergraduate courses in a wide range of disciplines that come under the faculties of Arts, Humanities and Social Sciences; Engineering, Mathematics and Science; and Health Sciences. ...

Bath Spa University

Bath, United Kingdom

  • 146SchoolApply Rank
  • USD 17,308Average Tuition
  • 89%Acceptance Rate

Bath Spa University’s (Bath Spa) main campus is located in Newton Park and Sion Hill, Bath, United Kingdom. Bath Spa also has a campus located in the market town of Corsham. Bath Spa offers a wide range of bachelor’s degree programs across its 4 academic schools, namely: Bath Business School; Bath School of Art and Design; College of Liberal Arts; and the Institute for Education....

Cardiff Metropolitan University

Cardiff, United Kingdom

  • 148SchoolApply Rank
  • USD 15,283Average Tuition
  • 80%Acceptance Rate

Cardiff Metropolitan University (Cardiff Met) is a UK public Institution with two central campuses located in Llandaff and Cyncoed in Wales, United Kingdom. Through its 6 academic schools, the university offers bachelor’s programs in a wide range of disciplines....

St Mary's University London

London, United Kingdom

  • 149SchoolApply Rank
  • USD 15,177Average Tuition
  • 0Acceptance Rate

St Mary's University London (St Mary’s) is located in Twickenham, London. St Mary's offers over a 100 bachelor’s degree programs across its 4 academic schools, namely: Arts and Humanities; Education, Theology and Leadership; Management and Social Sciences; and Sport, Health and Applied Science. ...

University of Gloucestershire

Cheltenham, United Kingdom

  • 151SchoolApply Rank
  • USD 17,877Average Tuition
  • 0Acceptance Rate

The University of Gloucestershire (Gloucestershire) has 3 campuses across Gloucestershire and Cheltenham, United Kingdom. Gloucestershire offers over 100 bachelor’s degree programs through its 8 academic schools, including: School of Education; School of Media; School of Sport and Exercise; and the School of Health and Social Care....

University of Chester

Chester, United Kingdom

  • 154SchoolApply Rank
  • USD 15,289Average Tuition
  • 65%Acceptance Rate

The University of Chester is one of the oldest universities in the UK. Founded in 1839, it is a public university situated in Chester, England. The University has dedicated faculties through which it delivers bachelors degree programs to local and international students....

Abertay University

Dundee, United Kingdom

  • 158SchoolApply Rank
  • USD 18,342Average Tuition

Abertay University is a public university located in Dundee, Scotland, United Kingdom. Abertay offers a wide range of bachelor's degree programs in Business, Law, Engineering, Social Sciences, Game Design, Law and more....

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