Bachelor’s in Marketing

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Bachelor’s in Marketing

A Bachelor’s in Marketing gives students the knowledge and technical abilities to pursue work in fields such as advertising and sales. The degree itself is multifaceted and entails study that spans a range of fields. Students may, for example, take courses in psychology and writing. Courses like these sharpen students’ understanding of consumers, and their ability to communicate to them. Typically, you can select a certain focus to guide your studies. Alternately, you may choose to maintain a generalized course of study and focus on the core coursework of the degree.

What is a Bachelor’s in Marketing?

A Bachelor’s in Marketing is a diploma which provides students with a foundational understanding of marketing and its related concepts. This understanding and accompanying practice prep students for a range of careers in and out of the marketing sector. Some examples of the courses you might find in the program include:

  • Sales Strategies.
  • Principles of Marketing.
  • Advertisements in Media.
  • Advanced Marketing Techniques.
  • Psychology of Consumerism.

These classes offer students essential knowledge and skills for taking on positions in a number of marketing-related business roles. Through core curriculum, you can gain an understanding of the principles that truly drive marketing.

What Are the Benefits of Earning a Bachelor’s in Marketing?

A Bachelor’s in Marketing can provide you with the essential knowledge and skills needed to succeed in sectors such as advertising, and sales management. The benefits surpass the career opportunities, though. Students can also enjoy the value and insight their skills bring to the table and the chance to share important products with consumers. Some of the other benefits you may enjoy include the following:

  • Internships in sales and marketing offer the opportunity to put skills learned in the classroom to practice.
  • Studying marketing exposes students to a range of disciplines that can be valuable professionally and academically.
  • A degree can qualify you for higher level and higher-paying positions.
  • If you wish to continue your studies, a Bachelor’s in Marketing satisfies prerequisites for a graduate program.
  • The sales and communication skills imparted throughout the degree are in-demand.

Marketing acquaints students with a range of concepts and disciplines that are beneficial to nearly any career path chosen.

What Kind of Career Can You Expect With a Bachelor’s in Marketing?

Graduating with a Bachelor’s in Marketing opens up a world of opportunities for jobs. Many graduates accept mid-level positions in marketing and related fields. Those who selected a specialization can seek jobs in their preferred area.

Those with generalized degrees, however, may be candidates for positions such as marketing manager, lead sales manager and advertising development assistant. Job duties for marketing and lead sales management positions may include:

  • Seek insight into market demographic.
  • Develop techniques to reach intended customers.
  • Gauge success of marketing efforts.
  • Train others in sales and marketing techniques.

The classes in a Bachelor’s in Marketing impart many of the skills required for these and similar positions in the field.

Countless universities around the world have Bachelor’s in Marketing programs for you to enroll in. Do your research, and find the best program for you.

University of Birmingham

Birmingham, United Kingdom

  • 89SchoolApply Rank
  • USD 17,833Average Tuition
  • 70%Acceptance Rate

The University of Birmingham is located in the heart of England with campuses in the Edgbaston and Selly Oak areas of the city of Birmingham. Birmingham University offers over 350 different courses in its undergraduate program; 400 postgraduate taught courses; 140 research courses and 450 PhD opportunities....

University of Buckingham

Buckingham, United Kingdom

  • 111SchoolApply Rank
  • USD 18,697Average Tuition
  • 0Acceptance Rate

The University of Buckingham (UB) is one of UK’S oldest private universities located in the city of Buckingham, England. Through its 14 academic schools, the university offers bachelor’s programs in a wide range of disciplines....

Cardiff Metropolitan University

Cardiff, United Kingdom

  • 112SchoolApply Rank
  • USD 14,563Average Tuition
  • 80%Acceptance Rate

Cardiff Metropolitan University (Cardiff Met) is a UK public Institution with two central campuses located in Llandaff and Cyncoed in Wales, United Kingdom. Through its 6 academic schools, the university offers bachelor’s programs in a wide range of disciplines. ...

St Mary's University London

London, United Kingdom

  • 113SchoolApply Rank
  • USD 14,260Average Tuition
  • 0Acceptance Rate

St Mary's University London (St Mary’s) is located in Twickenham, London. St Mary's offers over a 100 bachelor’s degree programs across its 4 academic schools, namely: Arts and Humanities; Education, Theology and Leadership; Management and Social Sciences; and Sport, Health and Applied Science. ...

University of West London

London, United Kingdom

  • 118SchoolApply Rank
  • USD 12,925Average Tuition
  • 0Acceptance Rate

University of West London with campuses in Ealing and Brentford in London, UK offers undergraduate and postgraduate studies through its eight schools: the London School of Film, Media & Design; Claude Littner Business School; School of Computing and Engineering; London College of Hospitality and Tourism; Ealing Law School; London College of Music; College of Nursing, Midwifery and Healthcare; School of Psychology, Social Care and Human Sciences....

University of Gloucestershire

Cheltenham, United Kingdom

  • 132SchoolApply Rank
  • USD 16,796Average Tuition
  • 0Acceptance Rate

The University of Gloucestershire (Gloucestershire) has 3 campuses across Gloucestershire and Cheltenham, United Kingdom. Gloucestershire offers over 100 bachelor’s degree programs through its 8 academic schools, including: School of Education; School of Media; School of Sport and Exercise; and the School of Health and Social Care....

University of Chichester

Bognor Regis, United Kingdom

  • 135SchoolApply Rank
  • USD 13,792Average Tuition
  • 0Acceptance Rate

The University of Chichester is a public university located in West Sussex, England. The University through its faculties offers Bachelors programs in a wide range of disciplines....

Abertay University

Dundee, United Kingdom

  • 150SchoolApply Rank
  • USD 17,233Average Tuition

Abertay University is a public university located in Dundee, Scotland, United Kingdom. Abertay offers a wide range of bachelor's degree programs in Business, Law, Engineering, Social Sciences, Game Design, Law and more....

Bath Spa University

Bath, United Kingdom

  • 155SchoolApply Rank
  • USD 16,262Average Tuition
  • 89%Acceptance Rate

Bath Spa University’s (Bath Spa) main campus is located in Newton Park and Sion Hill, Bath, United Kingdom. Bath Spa also has a campus located in the market town of Corsham. Bath Spa offers a wide range of bachelor’s degree programs across its 4 academic schools, namely: Bath Business School; Bath School of Art and Design; College of Liberal Arts; and the Institute for Education....

Arizona State University

Tempe, United States

  • 160SchoolApply Rank
  • USD 31,200Average Tuition
  • 77%Acceptance Rate

The Arizona State University is the largest public university by enrollment in the U.S. ASU comprises 16 colleges and schools that offer more personalized experiences for students, while offering opportunities to collaborate across disciplines and campuses....